The region’s first event of its kind for social media influencers, the Arab Social Media Influencers Summit (ASMIS) aims to showcase the talents, experiences and contributions of influencers on various social media platforms. Launched in 2015 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, ASMIS looks at potential ways to enhance the use of social media platforms in serving the Arab community. Attended by more than 1,500 influencers, experts and specialists in social media, the event also sees the honoring of the winners of the Arab Social Media Influencers Award.
Categories of the Arab Social Media Influencers Award 2025
This category honors one of the most influential figures on social media platforms who has contributed to spreading positive content.
This category recognizes artists and entertainment creators, whether individuals or institutions, who use social media to present meaningful artistic and entertainment content to the Arab audience.
This category honors entrepreneurs, startups, and small to medium-sized businesses that have successfully built pioneering projects by leveraging social media for innovative promotion and marketing of their products.
This category recognizes individuals or organizations that use social media for community service through initiatives, projects, programs, and humanitarian campaigns that improve people's lives. It also honors the best use of social media to raise health awareness about key risks and health issues in the region.
This category celebrates individuals or institutions on social media who make a clear contribution to enriching Arab culture through creativity and thought, fostering positive change and showcasing Arab cultural production locally and internationally. Their contributions should reflect values of authenticity, tolerance, and peaceful coexistence.
This award honors the best podcast creators and programs based on excellence in storytelling, content quality, innovation, and reach, aiming to support audio content in the Arab world and help audiences discover outstanding podcasts and hosts.
This category recognizes individuals or institutions that use social media to promote global cultures and communities through their travel experiences, providing innovative Arabic content.
This award is given to the most influential social media personality based on public opinion. This category is subject to public voting to select the most beloved figure who provides meaningful social content.
This award is granted to the best economic platform that is not affiliated with a print publication or TV channel. It also recognizes influential individuals and institutions on social media who provide specialized economic content covering key local, regional, and global economic developments, helping audiences understand their implications and impact.
This category honors platforms, institutions, or individuals specializing in sports and fitness on digital platforms and social media, raising awareness about sports-related issues that benefit society.
This award is given to the best independent news platform that is not affiliated with a print publication or TV channel. The platform must provide comprehensive content that caters to diverse audience interests, combining rich and powerful content with an attractive design, ease of use, and the latest, most efficient, and reliable digital publishing technologies.
This award is given to the best digital platform dedicated to children, playing a role in fostering communication with this age group and offering them beneficial content in an innovative and creative way. It aims to nurture a conscious generation and stimulate their creativity and innovation. Additionally, the award honors the best use of social media by individuals or institutions to enhance children's awareness of various issues concerning their future.
