November 22, 2022
Dubai PodFest hosts training workshops
The second edition of the Dubai PodFest, held under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, featured two training workshops aimed at building the podcasting capabilities of audio content creators and media professionals in the region.
The workshops, led by Podeo, one of the Arab world's largest podcasting platforms, and Sowt, a leading independent podcast production company in the Middle East and North Africa (MENA) region, were held as part of Dubai Press Club’s (DPC) efforts to equip content creators with the skills and tools required to excel in the field. The training sessions targeted two groups - established podcasters and media professionals aspiring to be podcasters.
Dr. Maitha Buhumaid, Director of DPC, said that as organisers of the Dubai PodFest, Dubai Press Club was keen to ensure the event’s attendees were able to benefit from the experiences of leading industry players. “The workshops provided another invaluable platform for dialogue on the latest podcasting trends and the various elements that go into producing a compelling podcast. This year’s Dubai PodFest sought to bring together seasoned media professionals to share their outlook for the podcasting sector and support Arab audio content creators in establishing themselves in the field,” Buhumaid said.
Mahfoudha Saleh, Manager, Programme Development and Media Training, and Manager of Dubai PodFest, said: “The workshops organised at Dubai PodFest 2022 are part of DPC’s efforts to nurture the skills of audio content creators and media professionals in the field of podcasting. We are pleased to have collaborated with two leading players in the podcasting industry to host the two workshops, which provided great insights and tips on how participants can launch a successful podcast.”
One of the workshops titled ‘Creating a Podcast’ took participants through a step-by-step guide for creating and promoting a successful podcast. Led by Rodolph Hilal, Chief Content Officer at Podeo, the session provided key tips on initiating a podcast, identifying the right tone of voice, writing the script and creating the optimal branding for greater visibility.
Another workshop, led by Ramsey Etsell, CEO of Sowt Media, provided insights into the experience provided by the independent podcast platform and how its podcasts became popular in the region. The session, titled ‘How to Grow Your Podcast to One Million Downloads’, addressed four areas - brand building, publishing, marketing and analytics. Participants gained a deeper understanding of strategies to build a loyal audience and other aspects such as the frequency and timing of podcasts and the types of content best suited to different social media platforms.
The second edition of Dubai PodFest 2022 discussed the future of podcasting and new approaches for developing audio content into a compelling and financially sustainable product. Dubai PodFest 2022 also explored fresh strategies to accelerate the growth of podcasting in the region and the role of media organisations in supporting the industry’s development.