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June 15, 2020

Mohammed bin Rashid launches New Media Academy in Dubai

Vice President and Prime Minister of UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum announced the launch of a New Media Academy in Dubai. The first-of-its kind in the region institution will train Arab talents on the science of digital media so they can keep up with the latest development in the industry. The academy offers a range of programmes and academic specializations in the field of digital and new media. The Academy’s faculty includes a group of the world’s best experts, social media Influencer and content creator in addition to representatives from Facebook, Twitter, LinkedIn and Google.

Deputy Ruler of Dubai His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, President of Dubai Civil Aviation Authority His Highness Sheikh Ahmed bin Saeed Al Maktoum and a number of senior officials attended the launching ceremony.

Taking to Twitter, Sheikh Mohammed posted a briefing video about the New Media Academy, including its objectives, programmes and faculty.

His Highness said: “Today we launched the New Media Academy in Dubai to prepare a new generation of new media experts. Our objective is take our professional social media cadre to a new level of professionalism. New media is a new science that has its own set of special tools and secrets, and that the future cadres of UAE must be at the forefront of it”.

Sheikh Mohammed added, “the academy will prepare new experts and managers in the field of communication in government and private institutions, as well as training professional social media influencers. New media is providing new job opportunities and careers today, and will always be a main supporter in the journey of development”.

The academy will start accommodating students on 7 July 2020 and will offer a selected set of online courses. The academy accepts full-time and part-time students from the UAE and abroad.

The academy will kick off in July with a special program that sponsor social media influencer followed by another program that develops communication managers and experts. Later on, the academy will introduce new programs that will respond to the demand in the industry and the requirements of the social media workers.

The New Media Academy in Dubai works to play a significant role in supporting the presence of the Emirati and Arab in the cyberspace and social media platforms. The academy responds to four major needs in the United Arab Emirates; developing talents, building capacities, prepare for the future and supporting national open learning efforts.

 

The faculty in the New Media Academy includes Professor Matt Bailey, Professor Juan Pablo Sanchez, social media strategist Caleb Gardner, the famous social media influencer Neil Patel and e-marketing expert Tim Ash.

The academy calls all those interested in joining the sponsorship program for social media influencer to register via the academy’s official website (www.newmediaacademy.ae). Upon completing the program, the graduate will receive a certificate accredited in the United Arab Emirates.

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